The Applejuice Philosophy

About Us

by Joao

From the outset of founding Applejuice, I recognized the scarce landscape of dedicated internet marketing agencies. My ethos has always been to prioritize the well-being, growth, and satisfaction of our clients, a commitment that is clearly echoed in our client testimonials.

It was surprising to learn that other agencies often offer unnecessary services or fail to fulfill their promises. Hearing about such experiences from our clients, I understand their frustration; it's more than just financial loss—it's about lost time and momentum.

Reflecting on these stories, it became apparent that while some agencies aim for quick profits without delivering, others may have good intentions but fall short. This often stems from their underlying culture, which can sometimes breed such detrimental behaviors.

This realization reinforced my responsibility in shaping our company's culture, starting from the leadership.

I often ponder the question:
"What kind of culture is essential for an agency committed to nurturing successful businesses?"

Through deep reflection, I identified core principles we need to embrace:

We must prioritize our clients' best interests.
We must enable our team to take pride and ownership in their contributions.
We must foster personal and professional growth among our team.
We must aim to positively impact everyone we interact with.

While these form a solid foundation, cultivating a truly effective culture involves much deeper exploration. This led me and my co-founder, Nick, to define the fundamental pillars of our agency's ethos through extensive discussions—a true journey of discovery.

Here are our foundational pillars

Our Purpose

Our mission is to empower outstanding businesses, which are essential to a thriving economy and quality of life. By supporting these businesses, we aim to enhance happiness for our team, clients, suppliers, and the broader community.

Our Vision

It's often not the best companies that get noticed, but those that are marketed effectively. We've seen many excellent businesses hesitate to seek marketing help due to concerns over cost, time, or ineffective strategies. Our approach is to alleviate these worries with a proven system that takes just 10 minutes to evaluate, optimizing and refining our strategies continuously to deliver real results.

Our Goals

Our ultimate goal is to facilitate business growth, which seems straightforward but requires every aspect of our company to align:

Happy Clients - Achieving outstanding results leads to client retention and referrals.
Fulfilled Team Members - Creating an environment where the best marketers want to work.
Profit - Ethical earnings allow us to generate more goodwill and happiness for all stakeholders.

Our Values

Our values attract the right people and shape our culture. We aim to create a workplace where jobs are more than just roles; they are callings that team members are excited to fulfill every day. Our team is encouraged to:

Treat Team Members Like a Client - Offering mutual support and care.
Ownership & Autonomy - Empowering personal creativity and responsibility.
Kaizen - Committing to continuous improvement and innovation.
Provable Results - Focusing relentlessly on delivering measurable outcomes.